Staff Bios


Sheila Powers

Sheila founded Ten Salon in 2001. Since then Ten has grown to become the gold standard for salons in North Florida. Motivated by her love of the beauty industry and her commitment to her team members and loyal clients, Powers continues to grow the Ponte Vedra beauty haven. Her longstanding relationship with First Coast News (ABC and NBC affiliates) provides an opportunity to reach out to the community and promote the team at Ten and show off the latest trends in hair and style.

Powers is classically trained at Vidal Sassoon, worked with celebrity stylists and continues to travel to educate and keep current on style trends. She can be seen on Good Morning Jacksonville Saturday and currently is on the Cosmetology Advisory Board at Florida State College in Jacksonville. Sheila believes strongly in giving back to these rising young stylists in her community. Through new, targeted, innovative education techniques and learning experiences, she aims to help raise horizons and fill a growing niche in today’s ever expanding marketplace.

Sheila lives in Atlantic Beach, Florida with her husband and their 4 sons.


Annemarie Newman

Men and women, if you want gorgeous hair that looks and feels healthy, then allow Annemarie to work her magic. Kérastase® Paris and L’Oreal® trained, she posesses an on-going commitment to education, and is the resident expert on hair integrity. Whether your hair is need of age resistance, nourishing, or reconstruction, it’s Annemarie to the rescue. She is also an artist when it comes to hair color radiance and volumizing rituals. Add to all of that luxurious, attentive service, and it’s no wonder Annemarie has a huge following.


Joyce Amonette

When it comes to beautiful hair coloring, you can’t go wrong with Joyce. She has an eye for color and balance of tone. Her no nonsense approach begins with specialized in-salon coloring and conditioning treatments. However, before you leave, she makes certain that you know how to maintain your hair at home with hints and tips to keep it looking its best between appointments. Having trained with the likes of Jo Blackwell and Beth Minardi, Joyce also learned the secret of providing clients with VIP treatment. In short, you won’t just look like a star, you’ll feel like one, too. Her artistry is complimented by her passion for shopping, which keeps her aware or the latest trends. After all, Joyce believes fashion and hairstyling go hand in hand!


Roe Snyder

With more than 25 years of experience as a New York salon owner and hairstylist, Roe is the consummate professional. Her specialized talents include color, cutting, styling, as well as texturizing services (permanent waves and smoothing) for men and women of all ages. Her vast knowledge and experience is matched only by her dedication to each client.


Ramona Cabrera

Let Ramona coif your hair, and you’ll experience celebrity status. She’s had plenty of experience dressing hair for the Emmys, Telemunundo, local celebrities and fashion shows. Simply talk to her about the occasion you will be attending, and she’ll totally transform your image through hair color, cutting and styling. In fact, she can be on location for weddings, fashion shows or any other event where all eyes will be on you. Ramona joined our team in 2006 after owning a salon in New York. Her strong technical background is the foundation for all of her work.


Katie Holland

Katie has been with Ten Salon since 2002. Katie's enthusiasm for hair has led her to train in the Rising Stars Program and become a sought after stylist. She has trained at L'oreal's SOHO Academy, in styling at Shu Uemura Altellier in Atlanta and worked with numerous high profile artists perfecting her craft. She has participated in photo shoots and believes in giving back to the community by offering her services to make the world a more beautiful place. Katie's philosophy is simple, she listens to her clients and believes the right haircolor and cut can be transformative.


Debbie Simonsen

Debbie has been styling beautiful hair for more than 17 years. Whether you want a lot or a little, Debbie will add boost to your hair color. She has an eye for creating natural looking highlights and complimentary tones that will surely give your hair lots of shine and shimmer. It's not only about creating a fabulous look for you, but also what works best with your lifestyle. By listening to your hair concerns and offering some helpful advice, you will have a style that is manageable in the salon and at home. Her training is not limited to just women, Debbie provides classic cuts for men as well. Debbie joined the Ten family in 2001 from Tampa. She appreciates all aspects of the beauty industry and believes in working together as a team with her fellow stylists as well as her clients.


Brooke Mendoza

Brooke began her career in 2006 with Ten Salon. She completed our Rising Stars Program and her talent has led her to so much more. If long or fuller hair is what you crave, Brooke can add extensions, without the use of glue, to your hair. She is also certified in the Keratin Complex Smoothing Therapy Treatment, the ultimate in smoothing unruly hair. She can complete your look with Eyelash Enhancements, designed to last for up to a week for eyes that pop! Brooke's talent and enthusiasm has motivated her to train at L'oreal's NYC SOHO Academy, with Jo Blackwell, work on editorial photo shoots and fashion shows. Brooke has also competed and placed in hairstyling competitions for Shu Uemura and Passion International Bridal Book Competion. Brooke loves building relationships, whether she is giving back to our community or taking special care of her clients in the salon.


Dana Starr


Meg Thomas

Meg is one of Ten Salon’s foremost balayage experts, with a passion for barbering, and an eye for complementing hair styles. Being native to Northern California, Meg specializes in beach blondes, and very natural looking hair color. Meg brought her talent to Ten Salon in 2011. She loves working with people that genuinely care for each other and each other’s clients. “My team environment at Ten is constantly inspiring me to elevate my craft.” In 2013 Meg’s passion for education lead her to complete the Loreal Expert program. She currently trains Ten’s rising stars on product knowledge and color theory. Meg continues to further her education by attending Loreal Professionel’s SOHO Academy in New York, and has also attended the Di Pietro Todd Academy in San Francisco. When Meg’s not at the salon you can find her at the beach with her boxer, Bo, practicing yoga, or mastering a new recipe at her home in Atlantic Beach. Schedule your next color, dimensional,cutting, or styling session with Meg today.